US-based Alta Cycling makes and distributes a handful of well-known brands including Diamondback and Redline.

“At first [during the pandemic] the entry-level price point bikes were what sold the fastest, but over time we ended up selling almost every bike we had, which included e-bikes, road bikes, gravel bikes, mountain bikes, and hybrid bikes,” says company spokeswoman Jill Nazeer.

“Since bikes sold so quickly, all bike companies and component suppliers are doing their best to work with factories to build bikes as quickly as possible.

“The normal supply chain doesn’t work that fast, so we are all working together to make sure our consumers and bike shops have the supply they need, as soon as we can get it to them.”

Halfords says it has a diverse supplier base across the world, and is “working increasingly closely with our suppliers to meet the demand as more consumers take to cycling in the UK”.

It has had tens of thousands of customers on waiting lists for deliveries.