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Home Business Connected World

I love being a mogul: The Hollywood stars going into business

August 8, 2024
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The pandemic afforded the 29-year-old the time to develop a new business idea.

“To me, all business is a form of art,” says Brown. “One of the spaces I am passionate about is tech. To find success there you have to constantly be changing and evolving.”

After losing five sets of Apple’s AirPod earbuds, he searched the market to see if there was anything out there that could help him not lose them.

“As a musician and actor, it’s extremely important to me to have them on hand and fully charged,” he says. “When I didn’t find anything [to solve the problem], I created my own.”

Brown developed an AirPod case called Qase, which includes a tracking device. So if you lose it, you can find it again by using an app on your phone.

To gauge interest in the product he spoke to his 4.5 million followers on Instagram.

“I used socials as a test dummy to see if I would be able to sell this product,” says Brown. “I reached out to my fans and asked them questions, creating my own market research.”

Brown, who already has a photo-editing app business called Fresh Crop under his belt, says his ultimate goal is to become a global household name.

“I want to create and align myself with all aspects of business that are relatable to me, to share all my creative sides and connect with people on all different levels,” he says.

“Everything I create has a little piece of me, just like the AirPods case is spelled Qase. Replacing the ‘c’ with a ‘q’ to give it my personal stamp.”



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