“I quit my job, and I started to write a lot of pitches,” she says. “I’m like, ‘Okay, I’m going to start an e-commerce business, because I know a lot about consumer products and data.'”

Within four years she was running a Swedish beauty products company that had a turnover of 130m Swedish kronor ($13.4m; £10.3m), and today she is the co-owner of successful investment firm Backing Minds.

Born in Sweden, Susanne’s early years were spent in Rinkeby, a mostly-immigrant neighbourhood of Stockholm. Her parents had moved there from Iran, following that country’s 1979 revolution.

She recalls races with her dad as a young child. “He would run like Usain Bolt, even though he was 35 and I was five,” she says. “When I came to the finishing line he would say, ‘You will not get anything for free, you really win when you win for real.'”

Though a little tough, she credits his influence for her drive to succeed in life. “That sparked a very competitive side of me.”