And the well-documented doping case<\/a> that is still ongoing does not seem to have lessened that demand if the newspaper columns and crowd support at his matches here are anything to go by.<\/p>\n“This is a fully new dimension,” veteran Italian tennis journalist Ubaldo Scanagatta told BBC Sport. <\/p>\n
“I have been attending Grand Slam tournaments since 1974, and I have only witnessed something similar for a tennis player once – in 1976 when Adriano Panatta won the French Open after beating Bjorn Borg in the quarter-finals.”<\/p>\n
It has been ‘Sinnermania’ in Turin. <\/p>\n
All of the 183,000 tickets put on sale for the the ATP Finals – 30,000 more than in 2023 – were sold days before the start of the event. <\/p>\n
On the secondary market, entry for the group-stage matches touched 600 euros (\u00a3500). For the final – where everyone hopes to see their ginger-haired hero, nicknamed the ‘Orange Fox’ – they are going for 1,500 euros (\u00a31,250). <\/p>\n
His arrival at a medical centre, where he underwent some fitness tests before the tournament, reminded many of what happened six years ago at Juventus’ sports clinic when Cristiano Ronaldo signed: mass hysteria and unlimited enthusiasm. <\/p>\n
His tennis quality and off-court personality – calmness and an understated humour – have made him a national darling and attracted blue-chip Italian brands to fight for his endorsement. <\/p>\n
“Jannik represents a new way of being a tennis number one, one very close to people,” said Diego Nargiso, a former world number 67 and now the master of ceremonies at the ATP Finals, the season-ending tournament for the top eight men’s singles players and doubles teams.<\/p>\n
“He\u2019s so simple and down to earth. That’s why the people – and the sponsors – love him.”<\/p>\n
One of his main characteristics is mental strength. <\/p>\n
This not only allows him to raise his game when it counts most, but also helped him out of the toughest period of his career. <\/p>\n<\/div>\n
\n
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