{"id":35618,"date":"2026-09-29T17:18:43","date_gmt":"2026-09-29T17:18:43","guid":{"rendered":"https:\/\/news.godj.com\/sport\/fabregas-film-stars-and-disney-how-como-are-disrupting-italian-football-bbc-sport\/"},"modified":"2026-09-29T17:18:43","modified_gmt":"2026-09-29T17:18:43","slug":"fabregas-film-stars-and-disney-how-como-are-disrupting-italian-football-bbc-sport","status":"publish","type":"post","link":"https:\/\/news.godj.com\/sport\/fabregas-film-stars-and-disney-how-como-are-disrupting-italian-football-bbc-sport\/","title":{"rendered":"Fabregas, film stars and Disney: How Como are disrupting Italian football | BBC Sport"},"content":{"rendered":"<p><iframe  width=\"580\" height=\"385\" src=\"https:\/\/www.youtube.com\/embed\/YtVPQMIQbTI?autoplay=1\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<br \/>BBC Sport travels to Lake Como to uncover how one of Italy\u2019s most beautiful destinations is transforming its football club into a global brand. Led by coach Cesc Fabregas, Como FC are blending tourism, luxury and a bold on\u2011pitch philosophy to disrupt Serie A\u2019s established powers &#8211; and chase a place in European competition.<\/p>\n<p>From celebrity visitors to an ambitious \u201cDisney\u2011style\u201d sports project, this is the inside story of how Como are trying to change Italian football forever.<\/p>\n<p>00:00 Como\u2019s New Ambition<br \/>\n00:21 The \u2018Disney\u2019 Strategy<br \/>\n05:31 Fabregas\u2019 Football Vision<br \/>\n07:37 Chasing Europe<\/p>\n<p>Follow more on the BBC Sport app, iPlayer and Sounds.<br \/>\n=============<\/p>\n<p>SUBSCRIBE so you never miss out on our best videos<br \/>\n\u27a1\ufe0f\u27a1\ufe0fhttp:\/\/bit.ly\/1sFodyu <\/p>\n<p>=============<\/p>\n<p>Find us here: <\/p>\n<p>BBC Sport: http:\/\/www.bbc.co.uk\/sport<br \/>\nFacebook: https:\/\/www.facebook.com\/BBCSport\/<br \/>\nX: https:\/\/www.x.com\/BBCSport\/<br \/>\nInstagram: https:\/\/www.instagram.com\/bbcsport\/<br \/>\nTikTok: https:\/\/www.tiktok.com\/@bbcsport<\/p>\n<p>#bbcsport #seriea #comofc<br \/>\n<br \/><a href=\"https:\/\/www.youtube.com\/watch?v=YtVPQMIQbTI\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC Sport travels to Lake Como to uncover how one of Italy\u2019s most beautiful destinations is transforming its football club into a global brand. Led by coach Cesc Fabregas, Como FC are blending tourism, luxury and a bold on\u2011pitch philosophy to disrupt Serie A\u2019s established powers &#8211; and chase a place in European competition. From [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":35619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-35618","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-video","post_format-post-format-video"],"_links":{"self":[{"href":"https:\/\/news.godj.com\/sport\/wp-json\/wp\/v2\/posts\/35618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.godj.com\/sport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.godj.com\/sport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.godj.com\/sport\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.godj.com\/sport\/wp-json\/wp\/v2\/comments?post=35618"}],"version-history":[{"count":1,"href":"https:\/\/news.godj.com\/sport\/wp-json\/wp\/v2\/posts\/35618\/revisions"}],"predecessor-version":[{"id":35620,"href":"https:\/\/news.godj.com\/sport\/wp-json\/wp\/v2\/posts\/35618\/revisions\/35620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.godj.com\/sport\/wp-json\/wp\/v2\/media\/35619"}],"wp:attachment":[{"href":"https:\/\/news.godj.com\/sport\/wp-json\/wp\/v2\/media?parent=35618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.godj.com\/sport\/wp-json\/wp\/v2\/categories?post=35618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.godj.com\/sport\/wp-json\/wp\/v2\/tags?post=35618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}