\n<\/p>\n
The feature remained at Anfield during Liverpool’s first two European Cup victories, in 1977 and 1978.<\/p>\n
Budds said a groundsman proposed the original idea for the sign to club secretary Peter Robinson before Shankly suggested the amendment to “This Is Anfield”.<\/p>\n
Shankly said the sign was intended to remind Liverpool players who they represented while acting as a form of intimidation for visiting teams as they walked out into the ground.<\/p>\n
Former Reds player George Scott said Shankly wanted any opposition player passing beneath the sign to know they were “going into a cauldron and they weren’t going to come out with a win”.<\/p>\n
The auction house said former player Roy Evans, who managed the club between 1994 and 1998, gave the sign to Wilson.<\/p>\n
It was displayed in Wilson’s family’s Rutland Hotel in Douglas from 1979 until 2000 before passing to his children. <\/p>\n
The sign was later displayed in his son’s office until his retirement in early 2026.<\/p>\n
The identity of the new owner of the sign is not known.<\/p>\n<\/div>\n