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The Prem will focus on delivering more action and behind-the-scenes content to YouTube and social media, with big hits, young stars and emotional moments showcased alongside tries and match highlights.<\/p>\n
Its marketing push is part of a drive for growth, investment and subsequent financial security after the chastening demise of Worcester, Wasps and London Irish, who all went bust in the 2022-23 season.<\/p>\n
The Premiership believes that a franchise system – with on-pitch relegation scrapped, but teams obliged to hit centrally-set standards on and off the pitch – would attract a flush of new money.<\/p>\n
Switching to such an expansion model has the backing of Rugby Football Union chief executive Bill Sweeney, but will need the approval of the RFU Council to become reality.<\/p>\n
The second-tier Championship announced in May that it would similarly change its name for the start of next season, opting for ‘Champ Rugby’.<\/a><\/p>\n The Six Nations has also recently rebranded. The tournament unveiled a new orange logo in December, with the majority of fans unimpressed.<\/a><\/p>\n<\/div>\n