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The Kansas City Chiefs and Green Bay Packers have been awarded marketing rights in the United Kingdom and Ireland as American football continues its expansion outside the USA. <\/b><\/p>\n
The Chiefs were denied a historic ‘three-peat’ by the Philadelphia Eagles in February’s Super Bowl and the Green Bay Packers <\/p>\n
The NFL’s Global Markets Program awards clubs international marketing rights to expand the profile of the sport through fan engagement, commercial opportunities and Flag Football.<\/p>\n
Clark Hunt, chief executive and chairman of the Chiefs, said he was “incredibly excited” to expand into the new market. <\/p>\n
“As the game grows globally, more and more fans from around the world are becoming a part of Chiefs Kingdom,” he said. <\/p>\n
“Kansas City has certainly made a name for itself in the global sports landscape, and we are proud to showcase our town and our team on the international stage.”<\/p>\n
The expansion in Ireland comes after it was announced a first regular-season NFL game will be played in Dublin in 2025, with the Pittsburgh Steelers named as the designated team. <\/p>\n
Jude McAtamney made history for the New York Giants in November by becoming the first Irish-born placekicker to feature in a regular season NFL game since 1985.<\/p>\n
Henry Hodgson, NFL UK and Ireland general manager, said the island of Ireland was “an important market” for the growth of the sport.<\/p>\n
“The Chiefs and the Packers are fantastic additions to our Global Markets Program teams in-market, providing continuous opportunities for fans to engage with our sport and with the NFL as we grow across the country,” he said.<\/p>\n<\/div>\n