BBC Sport travels to Lake Como to uncover how one of Italy’s most beautiful destinations is transforming its football club into a global brand. Led by coach Cesc Fabregas, Como FC are blending tourism, luxury and a bold on‑pitch philosophy to disrupt Serie A’s established powers – and chase a place in European competition.
From celebrity visitors to an ambitious “Disney‑style” sports project, this is the inside story of how Como are trying to change Italian football forever.
00:00 Como’s New Ambition
00:21 The ‘Disney’ Strategy
05:31 Fabregas’ Football Vision
07:37 Chasing Europe
Follow more on the BBC Sport app, iPlayer and Sounds.
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