{"id":8453,"date":"2024-08-21T11:37:50","date_gmt":"2024-08-21T11:37:50","guid":{"rendered":"https:\/\/news.godj.com\/news\/is-rum-about-to-become-the-new-gin\/"},"modified":"2024-08-21T11:37:50","modified_gmt":"2024-08-21T11:37:50","slug":"is-rum-about-to-become-the-new-gin","status":"publish","type":"post","link":"https:\/\/news.godj.com\/news\/is-rum-about-to-become-the-new-gin\/","title":{"rendered":"Is rum about to become the new gin?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Rum consultant, and World Rum Awards chair of judges, Peter Holland agrees that the rum industry has some repositioning to do. &#8220;A problem that we have in the rum world is that it&#8217;s represented invariably by price, and that price is low,&#8221; he says. &#8220;When you race to the bottom you&#8217;re not really driving up quality.&#8221; <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Thus, Mr Holland&#8217;s passion lies in re-educating the market about rum. He feels it is a spirit that has enormous potential, and a level of complexity &#8211; attained through different distillation and aging techniques &#8211; that is currently not well marketed or understood. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">As Queensland is a big grower of sugar cane, Mt Uncle has a ready source of sugar syrup from which to make its rum. In fact, Mr Watkins&#8217; family farm in Walkamin, which is home to Mt Uncle Distillery, is right next to a sugar mill.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">For rum producers in cooler countries where sugarcane cannot be grown, they typically rely on easily transportable and readily available molasses. This is the case at the UK&#8217;s Two Drifters Rum.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Located outside the city of Exeter in the south west of England, the company is run by husband and wife team Russ and Gemma Wakeham.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">They started out making beer in 2019, with a small distillery on the side &#8220;for a bit of fun&#8221; but have now switched to solely making rum.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;It was completely driven by the fact that we couldn&#8217;t make enough of it,&#8221; says Russ. <\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.co.uk\/news\/business-53320176?at_medium=RSS&#038;at_campaign=KARANGA\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rum consultant, and World Rum Awards chair of judges, Peter Holland agrees that the rum industry has some repositioning to do. &#8220;A problem that we have in the rum world is that it&#8217;s represented invariably by price, and that price is low,&#8221; he says. &#8220;When you race to the bottom you&#8217;re not really driving up [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[4570,4569],"class_list":["post-8453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-trade","tag-gin","tag-rum"],"_links":{"self":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/8453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/comments?post=8453"}],"version-history":[{"count":1,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/8453\/revisions"}],"predecessor-version":[{"id":8455,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/8453\/revisions\/8455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media\/8454"}],"wp:attachment":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media?parent=8453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/categories?post=8453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/tags?post=8453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}