\n<\/p>\n
Jess Bacon does all her clothes shopping online. <\/b><\/p>\n
As a plus-size woman, she finds the size ranges available in stores unreliable. “The sizing in store is notoriously bad. I find it quite demoralising in store,” she says.<\/p>\n
“The average size woman in the UK is a size 14 or a size 16. I think a lot of people just don’t feel seen or represented,” says the 29-year-old from Peterborough.<\/p>\n
Jess, a culture journalist and author, finds shopping online “much quicker than going into a store, paying for parking, trying things on”.<\/p>\n
And she feels posting back items that don’t fit is less hassle than returning in store, while frequent visits to her local post office give her “more of a community connection”.<\/p>\n
Jess notes Primark is one of the few High Street retailers where plus-size people can shop. In her experience, Primark stores usually stock up to a size 22.<\/p>\n
But soon she’ll have the option of staying home even for this – as, after years of holding out, Primark now plans to launch a home delivery service in Britain<\/a>.<\/p>\n Even throughout the Covid-19 pandemic, when shops were closed, Primark didn’t offer the ability to shop online. In 2022 it launched a click-and-collect service, but shoppers still had to travel for their purchases.<\/p>\n The retailer has not said when it expects to launch the service, but has bought a warehouse in Sheffield to enable it to ship products to homes.<\/p>\n Analysts say the decision shows Primark is facing major challenges from ultra-fast-fashion brands such as Shein.<\/p>\n<\/div>\n