\n<\/p>\n
Price promotions on those items – such as “three for the price of two”, “three for \u00a310” or “buy five and save 20%” – are no longer allowed. <\/p>\n
Multi-buy offers, including extra loyalty points, are also banned. <\/p>\n
Another type of deal that falls foul of the rules is those offering a free high-sugar, fat or salt product alongside another purchase – for example, a free chocolate bar with a newspaper.<\/p>\n
There are no restrictions on discounts such as half-price or “save \u00a31”. <\/p>\n
Online retailers also face restrictions – including a ban on advertising some foods on their homepage.<\/p>\n
Similar restrictions are already in place in England<\/a> and Wales<\/a>. <\/p>\n In England, price or multibuy promotions on unhealthy food and drink were banned in October 2025<\/a>. <\/p>\n Wales followed in March, external<\/span><\/a> when it brought in its rules preventing medium and large retailers promoting less healthy products.<\/p>\n Restrictions on advertising junk food, external<\/span><\/a> across the UK were also introduced in January.<\/p>\n<\/div>\n