\n<\/p>\n
And his appeal has since spread across the pond. <\/p>\n
EsDeeKid’s tour will begin in North America in September, before ending in December with two hometown shows in Liverpool.<\/p>\n
For fan James, the anonymity element is “amazing”.<\/p>\n
“I work in event promotion, I think giving yourself an aesthetic, something to cling to, something that people can watch is really important in the music industry, it makes you stand out,” he says.<\/p>\n
Decked out in a bright outfit to see EsDeeKid, fan Zari says the rapper’s presence is “very mysterious”. <\/p>\n
“But that’s the good thing about him, it’s what brings people towards him, we’re all curious.” <\/p>\n
And for Boparai, the Chalamet rumours may have been big for his brand, but having the music to back it up is crucial. <\/p>\n
“EsDeeKid understands the internet,” he says. <\/p>\n
“It is so important to come across as truly authentic and I think he does because he lets his music do the speaking for him.<\/p>\n
“He also doesn’t change his accent, he doesn’t reveal his face.<\/p>\n
“He’s just him, take it or leave it.”<\/p>\n<\/div>\n