\n<\/p>\n
One athletics fan urged organisers on social media to “fill the place” with “cheap door tickets”.<\/p>\n
Another said they decided against buying tickets as it would cost his family “more than a holiday” when travel and accommodation for one night was factored in.<\/p>\n
Culture Secretary Lisa Nandy said she expected attendances to increase as the championships continued.<\/p>\n
“It is true that over the past few days we haven’t sold out the stadiums but we are seeing those numbers rising steadily,” she said. <\/p>\n
“We have some amazing events coming up, the men’s 100m final, people like Keely Hodgkinson competing and I think you will see that really rise in the next few days.”<\/p>\n
She added she thought organisers have “pretty good job here” over ticket prices with “half of all the tickets for the events here in Birmingham are under \u00a330”.<\/p>\n
A Birmingham 2026 spokesperson expressed delight at the ticket sales which “have far surpassed our targets”. <\/p>\n
“Friday, Saturday and Sunday evening sessions are approaching sell-out, with several other sessions close to capacity,” they added.<\/p>\n
“There are still opportunities to be part of the championships at incredibly good value.<\/p>\n
“After a fantastic opening day of competition, we’re looking forward to welcoming many more spectators to Alexander Stadium throughout the week and sharing more memorable moments of world-class athletics.”<\/p>\n<\/div>\n