{"id":5682,"date":"2024-07-30T07:32:22","date_gmt":"2024-07-30T07:32:22","guid":{"rendered":"https:\/\/news.godj.com\/news\/brazil-hopes-the-world-will-get-a-taste-for-its-favourite-spirit\/"},"modified":"2024-07-30T07:32:23","modified_gmt":"2024-07-30T07:32:23","slug":"brazil-hopes-the-world-will-get-a-taste-for-its-favourite-spirit","status":"publish","type":"post","link":"https:\/\/news.godj.com\/news\/brazil-hopes-the-world-will-get-a-taste-for-its-favourite-spirit\/","title":{"rendered":"Brazil hopes the world will get a taste for its favourite spirit"},"content":{"rendered":"


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To boost overseas awareness, earlier this year Ibrac joined forces with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) to launch a 24-month promotional drive.<\/p>\n

Their work so far includes a website – Taste Brasil , external<\/span><\/a>– which gives information on cacha\u00e7a, how to make a good caipirinha, and details of other cocktails that can be made with the spirit. Producers are being given financial help to attend international drinks fairs and to find overseas partners.<\/p>\n

Much work needs to be done as export sales of cacha\u00e7a actually fell last year, down 24% to 5.75 million litres,, external<\/span><\/a> from 7.3 million litres in 2019.<\/p>\n

Ibrac director Carlos Lima says the problem was a simple one – the pandemic closed bars and restaurants around the world. “Nearly 70% of the cacha\u00e7a sold abroad is used as an ingredient for cocktails, and consumed in bars.”<\/p>\n

The hope is that with greater awareness of the spirit more people around the world will be tempted to drink it at home. Mr Lima stresses its “versatility” as a mixer.<\/p>\n

The family-owned Weber Haus is a cacha\u00e7a producer that is already exporting – it’s been doing so since 2004 and its bottles are now found in 25 countries, with the US being the biggest overseas consumer.<\/p>\n

Boss Evandro Weber says overseas sales fell by 10% in 2020, but that they have since improved. “It was a difficult year but things are going in the right direction now. We have had orders from China, France, Italy and Luxemburg, for example.”<\/p>\n<\/div>\n


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To boost overseas awareness, earlier this year Ibrac joined forces with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) to launch a 24-month promotional drive. Their work so far includes a website – Taste Brasil , external– which gives information on cacha\u00e7a, how to make a good caipirinha, and details of other cocktails that can […]<\/p>\n","protected":false},"author":1,"featured_media":5683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[3651,3652,179,3653,2055,510],"class_list":["post-5682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-connected-world","tag-brazil","tag-favourite","tag-hopes","tag-spirit","tag-taste","tag-world"],"_links":{"self":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/5682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/comments?post=5682"}],"version-history":[{"count":1,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/5682\/revisions"}],"predecessor-version":[{"id":5684,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/5682\/revisions\/5684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media\/5683"}],"wp:attachment":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media?parent=5682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/categories?post=5682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/tags?post=5682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}