{"id":45224,"date":"2026-01-22T09:39:28","date_gmt":"2026-01-22T09:39:28","guid":{"rendered":"https:\/\/news.godj.com\/news\/next-buys-shoe-brand-russell-bromley-but-400-jobs-still-at-risk\/"},"modified":"2026-01-22T09:39:28","modified_gmt":"2026-01-22T09:39:28","slug":"next-buys-shoe-brand-russell-bromley-but-400-jobs-still-at-risk","status":"publish","type":"post","link":"https:\/\/news.godj.com\/news\/next-buys-shoe-brand-russell-bromley-but-400-jobs-still-at-risk\/","title":{"rendered":"Next buys shoe brand Russell &#038; Bromley but 400 jobs still at risk"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-component=\"text-block\">\n<p class=\"sc-9a00e533-0 eZyhnA\">High street fashion giant Next has bought shoe retailer Russell &amp; Bromley which had collapsed in to administration.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">Next paid \u00a32.5m in a rescue deal for the upmarket British footwear and accessories seller &#8212; but the future for most of the chain&#8217;s current staff and shops remains uncertain.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">Next will own the brand and three of Russell &amp; Bromley&#8217;s 36 stores, as well as some existing stock for which it is paying an additional \u00a31.3m.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">Administrators Interpath said it was considering the future of the remaining stores, which for the moment remain open, as well as nine concession stores which all employ around 400 people.<\/p>\n<\/div>\n<div data-component=\"text-block\">\n<p class=\"sc-9a00e533-0 eZyhnA\">Russell &amp; Bromley&#8217;s chief executive Andrew Bromley said it was a &#8220;difficult decision&#8221; but the sale of the brand was the best way to secure its future.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">The company is around 150 years old but has become the latest to struggle in a tough retail environment. <\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">It joins other brands in a familiar path to largely disappearing off the high street via a process of administration, which means companies are often broken up and the highest value assets sold off to the highest bidder.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">The Original Factory Shop and accessories retailer <a target=\"_self\" href=\"https:\/\/www.bbc.co.uk\/news\/articles\/c78v6v0j8v4o\" class=\"sc-f9178328-0 iCaRzc\">Claire&#8217;s are both currently going through a process of administration<\/a>, with site closures and jobs at risk. Around 1,000 people lost their jobs after <a target=\"_self\" href=\"https:\/\/www.bbc.co.uk\/news\/articles\/clyd9rk3ljko\" class=\"sc-f9178328-0 iCaRzc\">Bodycare collapsed in September,<\/a> while River Island will close some stores to avoid a total collapse. The woes all come after a tranche of high profile closures such as Debenhams and Wilko.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">In a statement, Next said it secured &#8220;the future of a much loved British footwear brand.&#8221; <\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">&#8220;Next intends to build on this legacy and provide the operational stability and expertise to support Russell &amp; Bromley&#8217;s next chapter, allowing it to return to its core mission: the design and curation of world-class, premium footwear and accessories for many years to come.&#8221;<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">The three stores Next will acquire are in high-end shopping destinations in or around London: Chelsea, Mayfair and Kent.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">Next has seen relatively solid performance in the current turbulent retail landscape &#8211; unlike Russell &amp; Bromley which has been loss-making in recent years.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">Its saviour has experience in failing circumstances: last year, Next bought out of administration fashion maternity label Seraphine, and began rolling out its FatFace concessions a few years after snapping it up.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.com\/news\/articles\/cy7mv35p8ppo?at_medium=RSS&#038;at_campaign=rss\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>High street fashion giant Next has bought shoe retailer Russell &amp; Bromley which had collapsed in to administration. Next paid \u00a32.5m in a rescue deal for the upmarket British footwear and accessories seller &#8212; but the future for most of the chain&#8217;s current staff and shops remains uncertain. Next will own the brand and three [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[7024,11397,9333,771,583,6373,11354],"class_list":["post-45224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-companies","tag-brand","tag-bromley","tag-buys","tag-jobs","tag-risk","tag-russell","tag-shoe"],"_links":{"self":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/45224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/comments?post=45224"}],"version-history":[{"count":1,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/45224\/revisions"}],"predecessor-version":[{"id":45226,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/45224\/revisions\/45226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media\/45225"}],"wp:attachment":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media?parent=45224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/categories?post=45224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/tags?post=45224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}