{"id":4432,"date":"2024-07-20T16:12:01","date_gmt":"2024-07-20T16:12:01","guid":{"rendered":"https:\/\/news.godj.com\/news\/how-a-serious-accident-led-to-business-success\/"},"modified":"2024-07-20T16:12:01","modified_gmt":"2024-07-20T16:12:01","slug":"how-a-serious-accident-led-to-business-success","status":"publish","type":"post","link":"https:\/\/news.godj.com\/news\/how-a-serious-accident-led-to-business-success\/","title":{"rendered":"How a serious accident led to business success"},"content":{"rendered":"


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“I quit my job, and I started to write a lot of pitches,” she says. “I’m like, ‘Okay, I’m going to start an e-commerce business, because I know a lot about consumer products and data.'”<\/p>\n

Within four years she was running a Swedish beauty products company that had a turnover of 130m Swedish kronor ($13.4m; \u00a310.3m), and today she is the co-owner of successful investment firm Backing Minds.<\/p>\n

Born in Sweden, Susanne’s early years were spent in Rinkeby, a mostly-immigrant neighbourhood of Stockholm. Her parents had moved there from Iran, following that country’s 1979 revolution.<\/p>\n

She recalls races with her dad as a young child. “He would run like Usain Bolt, even though he was 35 and I was five,” she says. “When I came to the finishing line he would say, ‘You will not get anything for free, you really win when you win for real.'” <\/p>\n

Though a little tough, she credits his influence for her drive to succeed in life. “That sparked a very competitive side of me.” <\/p>\n<\/div>\n


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“I quit my job, and I started to write a lot of pitches,” she says. “I’m like, ‘Okay, I’m going to start an e-commerce business, because I know a lot about consumer products and data.’” Within four years she was running a Swedish beauty products company that had a turnover of 130m Swedish kronor ($13.4m; […]<\/p>\n","protected":false},"author":1,"featured_media":4433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[3150,2253,1295,3151],"class_list":["post-4432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","tag-accident","tag-business","tag-led","tag-success"],"_links":{"self":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/4432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/comments?post=4432"}],"version-history":[{"count":1,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/4432\/revisions"}],"predecessor-version":[{"id":4434,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/4432\/revisions\/4434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media\/4433"}],"wp:attachment":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media?parent=4432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/categories?post=4432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/tags?post=4432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}