{"id":42740,"date":"2025-12-15T00:19:25","date_gmt":"2025-12-15T00:19:25","guid":{"rendered":"https:\/\/news.godj.com\/news\/prada-to-launch-930-made-in-india-kolhapuri-sandals-after-backlash\/"},"modified":"2025-12-15T00:19:25","modified_gmt":"2025-12-15T00:19:25","slug":"prada-to-launch-930-made-in-india-kolhapuri-sandals-after-backlash","status":"publish","type":"post","link":"https:\/\/news.godj.com\/news\/prada-to-launch-930-made-in-india-kolhapuri-sandals-after-backlash\/","title":{"rendered":"Prada to launch $930 &#8216;Made in India&#8217; Kolhapuri sandals after backlash"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-component=\"text-block\">\n<p class=\"sc-9a00e533-0 eZyhnA\">Global fashion brand Prada has announced a line of limited-edition footwear inspired by Indian-made Kolhapuri sandals, months after it faced backlash for allegedly appropriating the sandal&#8217;s design.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">The Italian luxury brand will make 2,000 pairs of sandals in India&#8217;s Maharashtra and Karnataka states, under a deal with two state-backed entities, Reuters news agency reports.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">&#8220;We&#8217;ll mix the original manufacturer&#8217;s standard capabilities with our manufacturing techniques&#8221;, Lorenzo Bertelli, Prada&#8217;s head of Corporate Social Responsibility, said.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">The collection is set to go on sale in February 2026, online and in 40 Prada stores across the world. <\/p>\n<\/div>\n<div data-component=\"text-block\">\n<p class=\"sc-9a00e533-0 eZyhnA\">A pair of sandals are reportedly set to be sold for $939, which amounts to around \u00a3800 and 84,000 rupees.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">The agreement was signed on Thursday during the Italy-India Business Forum 2025.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">In June, Prada courted controversy after it showcased sandals that had an open-toe braided pattern that closely resembled the traditional Kolhapuri sandals made in Maharashtra and Karnataka.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">Prada described the sandals as &#8220;leather footwear&#8221; but did not mention its Indian origins, prompting backlash and allegations of cultural appropriation in India.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">The brand <a target=\"_self\" href=\"https:\/\/www.bbc.com\/news\/articles\/cj4e24n20wwo\" class=\"sc-f9178328-0 iCaRzc\">later acknowledged the footwear design&#8217;s<\/a> Indian roots.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">A Prada spokesperson at that time told the BBC that the company has &#8220;always celebrated craftsmanship, heritage and design traditions&#8221;, adding that it was &#8220;in contact with the Maharashtra Chamber of Commerce, Industry &amp; Agriculture on this topic&#8221;. This is a prominent industry trade body in the state.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">On Friday, Maharashtra&#8217;s Social Justice Minister Sanjay Shirsat told BBC Marathi that the new initiative will be called &#8216;Prada Made in India \u2013 Inspired by Kolhapuri Chappals [sandals]&#8217;.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">&#8220;Keeping in mind Prada&#8217;s requirements and demand, some artisans will receive special training from Prada and LIDCOM [a state-backed entity supporting the leather industry in Maharashtra]. Additionally, around 200 Kolhapuri chappal artisans will be given three years of training in Italy,&#8221; he said.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">Mr Shirsat said the agreement had been signed for five years, but expressed confidence that it would be extended further. <\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">&#8220;The state government will also provide financial assistance to the artisans for this purpose,&#8221; he added. <\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">Named after a city in Maharashtra where they are made, Kolhapuri sandals trace their roots back to the 12th Century.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">Made from leather and sometimes dyed in natural colours, the traditional handcrafted sandals are sturdy and well-suited to India&#8217;s hot climate.<\/p>\n<p class=\"sc-9a00e533-0 eZyhnA\">Following the controversy, <a target=\"_self\" href=\"https:\/\/www.bbc.com\/news\/articles\/cly801q2pw7o\" class=\"sc-f9178328-0 iCaRzc\">many artisans in Kolhapur said they were saddened<\/a> by Prada&#8217;s use of the design without giving due credit.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.com\/news\/articles\/czxppe4q84do?at_medium=RSS&#038;at_campaign=rss\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global fashion brand Prada has announced a line of limited-edition footwear inspired by Indian-made Kolhapuri sandals, months after it faced backlash for allegedly appropriating the sandal&#8217;s design. The Italian luxury brand will make 2,000 pairs of sandals in India&#8217;s Maharashtra and Karnataka states, under a deal with two state-backed entities, Reuters news agency reports. &#8220;We&#8217;ll [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":42741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-42740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia"],"_links":{"self":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/42740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/comments?post=42740"}],"version-history":[{"count":1,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/42740\/revisions"}],"predecessor-version":[{"id":42742,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/42740\/revisions\/42742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media\/42741"}],"wp:attachment":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media?parent=42740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/categories?post=42740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/tags?post=42740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}