\n<\/p>\n
ITV has said it is in “preliminary” discussions to sell its television business to Sky for \u00a31.6bn.<\/p>\n
The talks focus on ITV’s Media and Entertainment division, which include its TV channels as well as its streaming service, ITV X.<\/p>\n
The discussions with Sky, which is owned by US-based Comcast, come as the television industry faces fierce competition from streaming services such as Netflix and Disney+.<\/p>\n
The deal would not include ITV’s production arm – ITV Studios – which makes popular programmes such as Love Island and I’m a Celebrity… Get Me Out of Here.<\/p>\n<\/div>\n
On Thursday, ITV forecast that its advertising revenue would be 9% lower in the last three months of 2025, with advertisers cautious ahead of expected tax rises in the Budget.<\/p>\n
Comcast, which owns Universal Studios, bought Rupert Murdoch’s Sky in 2018 and is a major player in the US media landscape. <\/p>\n
It owns NBCUniversal, which contains the NBC and CNBC channels, DreamWorks Animation and streaming service Peacock.<\/p>\n
Media analyst Ian Whittaker told the BBC’s Today programme that a combination of Sky and ITV would mean they had “70% plus” of the UK TV advertising market, which he said “in normal circumstances” would be rejected by regulators because of the dominance it would give them.<\/p>\n
But he added that with questions hanging over the future of TV, a takeover could be seen as almost a rescue deal.<\/p>\n<\/div>\n
Mr Whittaker said streaming was where the growth was for broadcasters – even though with established streamers “the penetration rates have started to level off in the past couple of years” in the UK. <\/p>\n
He added that competition was also now coming from YouTube TV, which showed live events such as sports and news.<\/p>\n
A recent report<\/a> from media regulator Ofcom found that YouTube has become the UK’s second most-watched media service, behind only the BBC.<\/p>\n Big live sporting events, traditionally shown on television, may also increasingly move to streamers as sporting giants such as UEFA seek to cash in on the huge streaming market.<\/a><\/p>\n<\/div>\n