{"id":39422,"date":"2025-10-18T03:08:31","date_gmt":"2025-10-18T03:08:31","guid":{"rendered":"https:\/\/news.godj.com\/news\/openai-stops-disrespectful-martin-luther-king-jr-sora-videos\/"},"modified":"2025-10-18T03:08:31","modified_gmt":"2025-10-18T03:08:31","slug":"openai-stops-disrespectful-martin-luther-king-jr-sora-videos","status":"publish","type":"post","link":"https:\/\/news.godj.com\/news\/openai-stops-disrespectful-martin-luther-king-jr-sora-videos\/","title":{"rendered":"OpenAI stops &#8216;disrespectful&#8217; Martin Luther King Jr Sora videos"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\" id=\"\">\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\" data-component=\"byline-block\" class=\"sc-3b6b161a-0 jdlrvG\">\n<div data-testid=\"byline-new\" class=\"sc-c4820dd1-0 cYDsPh\"><span data-testid=\"byline-new-contributors\" class=\"sc-c4820dd1-11 bxdaHR\"><\/p>\n<p><span class=\"sc-c4820dd1-7 dbQBRo\">Liv McMahon<\/span><span data-testid=\"undefined-role-location\" class=\"sc-c4820dd1-8 evcqcz\">Technology reporter<\/span><\/p>\n<p><\/span><\/div>\n<\/div>\n<figure>\n<div data-component=\"image-block\" class=\"sc-3b6b161a-0 ERpRj\">\n<div data-testid=\"hero-image\" class=\"sc-5340b511-1 ilsLtA\"><img decoding=\"async\" sizes=\"(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/3ba5\/live\/372f54e0-ab44-11f0-86b3-2dd47a6542fa.jpg.webp 240w,https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/3ba5\/live\/372f54e0-ab44-11f0-86b3-2dd47a6542fa.jpg.webp 320w,https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/3ba5\/live\/372f54e0-ab44-11f0-86b3-2dd47a6542fa.jpg.webp 480w,https:\/\/ichef.bbci.co.uk\/news\/640\/cpsprodpb\/3ba5\/live\/372f54e0-ab44-11f0-86b3-2dd47a6542fa.jpg.webp 640w,https:\/\/ichef.bbci.co.uk\/news\/800\/cpsprodpb\/3ba5\/live\/372f54e0-ab44-11f0-86b3-2dd47a6542fa.jpg.webp 800w,https:\/\/ichef.bbci.co.uk\/news\/1024\/cpsprodpb\/3ba5\/live\/372f54e0-ab44-11f0-86b3-2dd47a6542fa.jpg.webp 1024w,https:\/\/ichef.bbci.co.uk\/news\/1536\/cpsprodpb\/3ba5\/live\/372f54e0-ab44-11f0-86b3-2dd47a6542fa.jpg.webp 1536w\" src=\"https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/3ba5\/live\/372f54e0-ab44-11f0-86b3-2dd47a6542fa.jpg.webp\" loading=\"eager\" alt=\"Bettmann Archive\/Getty Images A black and white photograph of the late Dr Martin Luther King Jr. He is standing at a podium, surrounded by microphones, as he speaks, looking to the right of the stage.\" class=\"sc-5340b511-0 bGQwLJ\"\/><span class=\"sc-5340b511-2 lha-dta\">Bettmann Archive\/Getty Images<\/span><\/div>\n<\/div>\n<\/figure>\n<div data-component=\"text-block\" class=\"sc-3b6b161a-0 jdlrvG\">\n<p class=\"sc-9a00e533-0 bJoRPJ\">OpenAI has stopped<b id=\"\" class=\"sc-d16436d-0 kPzeuB\"> <\/b>its artificial intelligence (AI) app Sora creating deepfake videos portraying Dr Martin Luther King Jr, following a request from his estate.<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">The company acknowledged the video generator had created &#8220;disrespectful&#8221; content about the civil rights campaigner.<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">Sora has <a target=\"_self\" href=\"https:\/\/www.bbc.co.uk\/news\/articles\/crkjgrvg6z4o\" class=\"sc-f9178328-0 jZoZnB\">gone viral in the US<\/a> due to its ability to make hyper-realistic videos, which has led to people sharing faked scenes of deceased celebrities and historical figures in bizarre and often offensive scenarios.<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">OpenAI said it would pause images of Dr King &#8220;as it strengthens guardrails for historical figures&#8221; &#8211; but it continues to allow people to make clips of other high profile individuals.<\/p>\n<\/div>\n<div data-component=\"text-block\" class=\"sc-3b6b161a-0 jdlrvG\">\n<p class=\"sc-9a00e533-0 bJoRPJ\">That approach has proved controversial, as videos featuring figures such as President John F. Kennedy, Queen Elizabeth II and Professor Stephen Hawking have been shared widely online.<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">It led Zelda Williams, the daughter of Robin Williams, <a target=\"_self\" href=\"https:\/\/www.bbc.co.uk\/news\/articles\/c0r0erqk18jo\" class=\"sc-f9178328-0 jZoZnB\">to ask people to stop sending her AI-generated videos of her father<\/a>, the celebrated US actor and comic who died in 2014.<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">Bernice A. King, the daughter of the late Dr King, later made a similar public plea, <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPjh2amDrd5\/\" class=\"sc-f9178328-0 jZoZnB\">writing online<\/a>: &#8220;I concur concerning my father. Please stop.&#8221;<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">Among the AI-generated videos depicting the civil rights campaigner were some editing his infamous &#8220;I Have a Dream&#8221; speech in various ways, with the <a target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/technology\/2025\/10\/11\/openai-sora-dead-celebrities-ai\/\" class=\"sc-f9178328-0 jZoZnB\">Washington Post reporting<\/a> one clip showed him making racist noises.<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">Meanwhile others shared on the Sora app and across social media showed figures resembling Dr King and fellow civil rights campaigner Malcolm X fighting one another.<\/p>\n<\/div>\n<div data-component=\"social-block\" class=\"sc-3b6b161a-0 cnKFtO\">\n<div class=\"sc-f59619cc-1 eUyhBA\">\n<h4 class=\"sc-f59619cc-2 kZAsce\">Allow <!-- -->X<!-- --> content?<\/h4>\n<div class=\"sc-f59619cc-3 iaTNqW\">This article contains content provided by <!-- -->X<!-- -->. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read\u00a0\u00a0and\u00a0\u00a0before accepting. To view this content choose\u00a0<b>\u2018accept and continue\u2019<\/b>.<\/div>\n<p><button type=\"button\" aria-label=\"Accept and continue\" class=\"sc-28fdc07f-2 sc-28fdc07f-4 iMlWES cTRWhD\"><span data-testid=\"button-text\" aria-hidden=\"false\" class=\"sc-28fdc07f-1 jjqoAk\">Accept and continue<\/span><\/button><\/p>\n<\/div>\n<\/div>\n<div data-component=\"text-block\" class=\"sc-3b6b161a-0 jdlrvG\">\n<p class=\"sc-9a00e533-0 bJoRPJ\">AI ethicist and author Olivia Gambelin told the BBC OpenAI limiting further use of Dr King&#8217;s image was &#8220;a good step forward&#8221;.<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">But she said the company should have put measures in place from the start &#8211; rather than take a &#8220;trial and error by firehose&#8221; approach to rolling out such technology.<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">She said the ability to create deepfakes of deceased historical figures did not just speak to a &#8220;lack of respect&#8221; towards them, but also posed further dangers for people&#8217;s understanding of real and fake content.<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">&#8220;It plays too closely with trying to rewrite aspects of history,&#8221; she said.<\/p>\n<\/div>\n<p><h2 class=\"sc-f98b1ad2-0 fsBZby\">&#8216;Free speech interests&#8217;<\/h2>\n<\/p>\n<div data-component=\"text-block\" class=\"sc-3b6b161a-0 jdlrvG\">\n<p class=\"sc-9a00e533-0 bJoRPJ\">The rise of deepfakes &#8211; videos which have been altered using AI tools or other tech to show someone speaking or behaving in a way they did not &#8211; have sparked concerns they could be used to spread disinformation, discrimination or abuse.<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">OpenAI said on Friday while it believed there were &#8220;strong free speech interests in depicting historical figures&#8221;, they and their families should have control over their likenesses.<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">&#8220;Authorised representatives or estate owners can request that their likeness not be used in Sora cameos,&#8221; it said.<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">Generative AI expert Henry Ajder said this approach, while positive, &#8220;raises questions about who gets protection from synthetic resurrection and who doesn&#8217;t&#8221;. <\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">&#8220;King&#8217;s estate rightfully raised this with OpenAI, but many deceased individuals don&#8217;t have well known and well resourced estates to represent them,&#8221; he said.<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">&#8220;Ultimately, I think we want to avoid a situation where unless we&#8217;re very famous, society accepts that after we die there is a free-for-all over how we continue to be represented.&#8221;<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">OpenAI told the BBC in a statement in early October it had built &#8220;multiple layers of protection to prevent misuse&#8221;.<\/p>\n<p class=\"sc-9a00e533-0 bJoRPJ\">And it said it was in &#8220;direct dialogue with public figures and content owners to gather feedback on what controls they want&#8221; with a view to reflecting this in subsequent changes.<\/p>\n<\/div>\n<figure>\n<div data-component=\"image-block\" class=\"sc-3b6b161a-0 geRyoc\">\n<div data-testid=\"image\" class=\"sc-5340b511-1 ilsLtA\"><img decoding=\"async\" src=\"https:\/\/static.files.bbci.co.uk\/bbcdotcom\/web\/20251015-170100-8e96f025b0-web-2.31.4-1\/grey-placeholder.png\" class=\"sc-5340b511-0 hagXkB hide-when-no-script\" aria-label=\"image unavailable\"\/><img decoding=\"async\" sizes=\"(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/41d3\/live\/348b21e0-26a8-11f0-8f57-b7237f6a66e6.png.webp 240w,https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/41d3\/live\/348b21e0-26a8-11f0-8f57-b7237f6a66e6.png.webp 320w,https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/41d3\/live\/348b21e0-26a8-11f0-8f57-b7237f6a66e6.png.webp 480w,https:\/\/ichef.bbci.co.uk\/news\/640\/cpsprodpb\/41d3\/live\/348b21e0-26a8-11f0-8f57-b7237f6a66e6.png.webp 640w,https:\/\/ichef.bbci.co.uk\/news\/800\/cpsprodpb\/41d3\/live\/348b21e0-26a8-11f0-8f57-b7237f6a66e6.png.webp 800w,https:\/\/ichef.bbci.co.uk\/news\/1024\/cpsprodpb\/41d3\/live\/348b21e0-26a8-11f0-8f57-b7237f6a66e6.png.webp 1024w,https:\/\/ichef.bbci.co.uk\/news\/1536\/cpsprodpb\/41d3\/live\/348b21e0-26a8-11f0-8f57-b7237f6a66e6.png.webp 1536w\" src=\"https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/41d3\/live\/348b21e0-26a8-11f0-8f57-b7237f6a66e6.png.webp\" loading=\"lazy\" alt=\"A green promotional banner with black squares and rectangles forming pixels, moving in from the right. The text says: \u201cTech Decoded: The world\u2019s biggest tech news in your inbox every Monday.\u201d\" class=\"sc-5340b511-0 bGQwLJ\"\/><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<p><script async defer src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/www.bbc.com\/news\/articles\/c5y0g79xevxo?at_medium=RSS&#038;at_campaign=rss\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Liv McMahonTechnology reporter Bettmann Archive\/Getty Images OpenAI has stopped its artificial intelligence (AI) app Sora creating deepfake videos portraying Dr Martin Luther King Jr, following a request from his estate. The company acknowledged the video generator had created &#8220;disrespectful&#8221; content about the civil rights campaigner. Sora has gone viral in the US due to its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[6299,2862,12285,5812,4709,12207,5549,1461],"class_list":["post-39422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-disrespectful","tag-king","tag-luther","tag-martin","tag-openai","tag-sora","tag-stops","tag-videos"],"_links":{"self":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/39422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/comments?post=39422"}],"version-history":[{"count":1,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/39422\/revisions"}],"predecessor-version":[{"id":39424,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/39422\/revisions\/39424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media\/39423"}],"wp:attachment":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media?parent=39422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/categories?post=39422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/tags?post=39422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}