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Michelob Ultra has become the top-selling beer in the US two year’s after its parent company’s Bud Light brand lost the title following a consumer backlash.<\/p>\n
Anheuser-Busch, citing data from Circana, said on Monday that Michelob Ultra overtook Modelo Especial in US retail sales by volume in the year to 14 September.<\/p>\n
Two years ago, Anheuser-Busch’s Bud Light brand’s sales slumped after a boycott over its work with transgender influencer Dylan Mulvaney.<\/p>\n
Meanwhile, Constellation, which owns Modelo and Corona, has previously blamed its falling beer sales on tougher US immigration policies causing a drop in Hispanic consumers in the US.<\/p>\n<\/div>\n
About half of the Constellation’s sales come from Hispanic people in the US.<\/p>\n
Earlier this month, Constellation cut its full-year guidance, pointing to a “challenging macroeconomic environment”.<\/p>\n
Several consumer companies have in recent months highlighted a connection between US President Donald Trump administration’s stricter immigration policies and weak sales. <\/p>\n
Coca-Cola and Colgate-Palmolive have also noted a slump in North American sales from Hispanic consumers.<\/p>\n
Overall, the US beer industry has had a lacklustre year as US drinking habits are changing.<\/p>\n
American have dialled down their beer consumption over the past four decades, according to the National Institute on Alcohol Abuse and Alcoholism.<\/p>\n
Anheuser-Busch’s recent success comes after a difficult 2023.<\/p>\n
As well as being facing boycotts for its social media work with Ms Mulvaney, Anheuser-Busch response to the criticism, which included putting two executives blamed for the relationship on leave, was also criticised.<\/p>\n
Bud Light sales sank and it lost its spot as the top-selling beer in the US after more than two decades.<\/p>\n
Anheuser-Busch on Monday said the launch of Michelob Ultra Zero, a non-alcoholic beer, has helped propel the brand’s popularity.<\/p>\n
The brewer has also invested in marketing for Michelob Ultra, including at the FIFA Club World Cup and other major sporting events.<\/p>\n<\/div>\n