{"id":34496,"date":"2025-08-06T00:34:48","date_gmt":"2025-08-06T00:34:48","guid":{"rendered":"https:\/\/news.godj.com\/news\/zara-ads-banned-for-featuring-unhealthily-thin-models\/"},"modified":"2025-08-06T00:34:48","modified_gmt":"2025-08-06T00:34:48","slug":"zara-ads-banned-for-featuring-unhealthily-thin-models","status":"publish","type":"post","link":"https:\/\/news.godj.com\/news\/zara-ads-banned-for-featuring-unhealthily-thin-models\/","title":{"rendered":"Zara ads banned for featuring ‘unhealthily thin’ models"},"content":{"rendered":"


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\"ZaraZara<\/span><\/div>\n<\/div>\n<\/figure>\n
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Two adverts by fashion brand Zara have been banned for featuring models who appeared “unhealthily thin”.<\/p>\n

The Advertising Standards Authority (ASA) said shadows and a slick back bun hairstyle made one model appear “gaunt” while the pose and low cut design of a shirt in another image showed the model’s “protruding” collarbones.<\/p>\n

The watchdog ruled that the “irresponsible” adverts must not appear again in their current form and that Zara must ensure all its images were “prepared responsibly.”<\/p>\n

Zara has removed the adverts and said that both models in question had medical certification proving they were in good health when the pictures were taken.<\/p>\n<\/div>\n

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The two banned adverts previously appeared on the retailer’s app and website in a carousel of images showing clothes on and off models.<\/p>\n

One advert was for a short dress and the ASA felt shadows were used to make the models legs look “noticeably thin”.<\/p>\n

It also said the positioning of her upper arms and elbow joints made her look “out of proportion.”<\/p>\n<\/div>\n

‘Protruding collarbones’<\/h2>\n<\/p>\n
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The other banned advert was for a shirt and the model was said to be in a position that made “protruding” collarbones a “focal feature” of the advert.<\/p>\n

The ASA investigated two other Zara adverts but neither were banned.<\/p>\n

Zara chose to remove all the images flagged and said it had not received any direct complaints.<\/p>\n

The retailer told the ASA that none of the images had been modified beyond “very minor lighting and colouring edits”.<\/p>\n

It added that it followed recommendations of a report called Fashioning a Healthy Future, which was published in 2007 by the UK Model Health Inquiry.<\/p>\n

Zara said it specifically complied with recommendation three of that report which said models “should provide a medical certificate attesting their good health from doctors with expertise in recognising eating disorders.”<\/p>\n<\/div>\n

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It comes after adverts by other retailers were banned earlier this year for models being too thin.<\/p>\n

In July, an advert by Marks & Spencer was banned because the model appeared to be “unhealthily thin”.<\/p>\n

The ASA said the pose of the model<\/a> and the choice of clothing – including “large pointed shoes” which emphasised “the slenderness of her legs” – made the advert “irresponsible”.<\/p>\n

Earlier this year, fellow retailer Next also had an advert for blue skinny jeans banned.<\/p>\n

The ASA said the advert emphasised the thinness of the model’s legs using camera angles, and deemed it “irresponsible”.<\/p>\n

Next said it disagreed with the advertising watchdog’s decision and said the model, while slim, had a “healthy and toned physique”.<\/p>\n

The Next advert ban left BBC readers asking why adverts showing models who appear unhealthily overweight are not banned<\/a>.<\/p>\n<\/div>\n<\/div>\n


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Zara Two adverts by fashion brand Zara have been banned for featuring models who appeared “unhealthily thin”. The Advertising Standards Authority (ASA) said shadows and a slick back bun hairstyle made one model appear “gaunt” while the pose and low cut design of a shirt in another image showed the model’s “protruding” collarbones. The watchdog […]<\/p>\n","protected":false},"author":1,"featured_media":34497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[5866,922,11277,3499,11279,11278,1097],"class_list":["post-34496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-ads","tag-banned","tag-featuring","tag-models","tag-thin","tag-unhealthily","tag-zara"],"_links":{"self":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/34496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/comments?post=34496"}],"version-history":[{"count":1,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/34496\/revisions"}],"predecessor-version":[{"id":34498,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/34496\/revisions\/34498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media\/34497"}],"wp:attachment":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media?parent=34496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/categories?post=34496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/tags?post=34496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}