{"id":26339,"date":"2025-04-04T15:19:34","date_gmt":"2025-04-04T15:19:34","guid":{"rendered":"https:\/\/news.godj.com\/news\/buyers-circle-and-rumours-swirl-as-tiktok-sale-deadline-looms\/"},"modified":"2025-04-04T15:19:34","modified_gmt":"2025-04-04T15:19:34","slug":"buyers-circle-and-rumours-swirl-as-tiktok-sale-deadline-looms","status":"publish","type":"post","link":"https:\/\/news.godj.com\/news\/buyers-circle-and-rumours-swirl-as-tiktok-sale-deadline-looms\/","title":{"rendered":"Buyers circle and rumours swirl as TikTok sale deadline looms"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\" id=\"\">\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\" data-component=\"byline-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<div data-testid=\"byline-new\" class=\"sc-b42e7a8f-0 haItSe\">\n<div data-testid=\"byline-new-contributors\" class=\"sc-b42e7a8f-12 fcCDwR\">\n<div class=\"sc-b42e7a8f-5 evAEAB\">\n<div><span class=\"sc-b42e7a8f-7 kItaYD\">Imran Rahman-Jones<\/span><\/p>\n<p><span>Technology reporter<!-- --><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<figure>\n<div data-component=\"image-block\" class=\"sc-18fde0d6-0 EXUng\">\n<div data-testid=\"hero-image\" class=\"sc-a34861b-1 jxzoZC\"><img decoding=\"async\" sizes=\"(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/e55f\/live\/72b13f60-1067-11f0-93d7-a3dd8019c0be.jpg.webp 240w,https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/e55f\/live\/72b13f60-1067-11f0-93d7-a3dd8019c0be.jpg.webp 320w,https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/e55f\/live\/72b13f60-1067-11f0-93d7-a3dd8019c0be.jpg.webp 480w,https:\/\/ichef.bbci.co.uk\/news\/640\/cpsprodpb\/e55f\/live\/72b13f60-1067-11f0-93d7-a3dd8019c0be.jpg.webp 640w,https:\/\/ichef.bbci.co.uk\/news\/800\/cpsprodpb\/e55f\/live\/72b13f60-1067-11f0-93d7-a3dd8019c0be.jpg.webp 800w,https:\/\/ichef.bbci.co.uk\/news\/1024\/cpsprodpb\/e55f\/live\/72b13f60-1067-11f0-93d7-a3dd8019c0be.jpg.webp 1024w,https:\/\/ichef.bbci.co.uk\/news\/1536\/cpsprodpb\/e55f\/live\/72b13f60-1067-11f0-93d7-a3dd8019c0be.jpg.webp 1536w\" src=\"https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/e55f\/live\/72b13f60-1067-11f0-93d7-a3dd8019c0be.jpg.webp\" loading=\"eager\" alt=\"Getty Images An illustration of a hand holding a phone with the TikTok logo in the foreground, while the US flag is in the background\" class=\"sc-a34861b-0 efFcac\"\/><span class=\"sc-a34861b-2 hesJxn\">Getty Images<\/span><\/div>\n<\/div>\n<\/figure>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">The list of would-be buyers for TikTok in the US &#8211; both rumoured and confirmed &#8211; has grown longer as the deadline for deciding its future looms.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">The social media giant faces being shut down in the US unless it sells to an American company by 5 April.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">The runners and riders range from US tech giants to the British entrepreneur dubbed &#8220;the king of homemade porn&#8221;.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">However, TikTok and its Chinese owner, ByteDance have still not confirmed they are willing to do a deal.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">They also continue to reject the reason for the sale &#8211; that the US considers their ties to the Chinese government a national security threat.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">It is also not clear what exactly would be sold, in particular what would happen to TikTok&#8217;s algorithim, which decides what content to expose users to, and is considered a big reason for its success.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;TikTok without its algorithm is like Harry Potter without his wand &#8211; it&#8217;s simply not as powerful,&#8221; said Kelsey Chickering, principal analyst at Forrester Research.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Despite all this uncertainty, Ms Chickering said it was unlikely the app would go offline in the US <!-- --><a target=\"_self\" href=\"https:\/\/www.bbc.co.uk\/news\/videos\/cr462319d94o\" class=\"sc-c9299ecf-0 beIoQm\">as it briefly did in January<!-- --><\/a>.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;It is highly unlikely that TikTok will go dark again. All signs point to a deal or another extension.&#8221;<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Vice President JD Vance told Fox News on Thursday that the Trump administration was set to announce a deal ahead of the Saturday deadline.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;I think that we&#8217;re in a good place. We&#8217;re going to keep on working at it,&#8221; he said.<!-- --><\/p>\n<\/div>\n<p><h2 class=\"sc-518485e5-0 DkKTF\">Last-minute bids<!-- --><\/h2>\n<\/p>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">As with everything else to do with the app&#8217;s future, who exactly is attempting to buy  it is cloaked in uncertainty.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">According to the <!-- --><a target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2025\/04\/02\/business\/media\/amazon-tiktok-bid.html\" class=\"sc-c9299ecf-0 beIoQm\">New York Times<!-- --><\/a>, Amazon recently sent a letter to the US Vice President JD Vance and Commerce Secretary Howard Lutnick expressing interest.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Amazon declined to comment when approached by BBC News. <!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Another late-stage bid reportedly came from an app marketing and analytics company called AppLovin.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">They have remained similarly tight-lipped on the speculation, though &#8211; at least in public. <!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">A third last-minute bidder includes the man once called &#8220;the king of homemade porn&#8221; by the <!-- --><a target=\"_blank\" href=\"https:\/\/www.thetimes.com\/uk\/society\/article\/meet-the-king-of-homemade-porn-a-bankers-son-making-millions-z9vhq9c9s\" class=\"sc-c9299ecf-0 beIoQm\">Sunday Times<!-- --><\/a> &#8211; British OnlyFans founder Tim Stokely.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">His proposed bid &#8211; and all the media attention which comes with it &#8211; happens to coincide with the relaunch of a company he co-founded in 2022.<!-- --><\/p>\n<\/div>\n<p><figcaption class=\"sc-8353772e-0 iUqqeb\">How the proposed and then shelved TikTok ban affected US influencers<!-- --><\/figcaption><\/p>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">One confirmed bidder is Perplexity, an AI search startup which counts Amazon&#8217;s Jeff Bezos among its backers.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">The company recently <!-- --><a target=\"_blank\" href=\"https:\/\/www.perplexity.ai\/hub\/blog\/rebuilding-tiktok-in-america\" class=\"sc-c9299ecf-0 beIoQm\">published its &#8220;vision&#8221;<!-- --><\/a> for what its version of TikTok would look like for America.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Another potential investor is Frank McCourt, who founded the Project Liberty organisation in 2021, which aims to give more power to internet users. <!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">He says he would scrap the current algorithm in favour of a far more open version where users have more control over what they see on the platform.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Also part of this bid are Reddit co-founder Alexis Ohanian and Canadian businessman Kevin O&#8217;Leary.<!-- --><\/p>\n<\/div>\n<p><h2 class=\"sc-518485e5-0 DkKTF\">A bid from MrBeast?<!-- --><\/h2>\n<\/p>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">According to the <!-- --><a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/025e4d33-fdcd-4f0b-8dcc-55396de3078e\" class=\"sc-c9299ecf-0 beIoQm\">Financial Times<!-- --><\/a>, a consortium of American businesses is close to getting US government endorsement for a bid &#8211; though of course it is up to ByteDance, not the White House, whether they sell or not.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">The group includes Trump loyalist Marc Andreessen and Oracle co-founder Larry Ellison.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Oracle already handles the data for TikTok in the US.There are a number of other potential bids which have been mentioned by Donald Trump when he has been asked.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">He has said, in responses to questions from reporters, that Elon Musk may be interested in getting hold of TikTok, and has also <!-- --><a target=\"_self\" href=\"https:\/\/www.bbc.co.uk\/news\/articles\/c4g3z55zz7xo\" class=\"sc-c9299ecf-0 beIoQm\">mentioned Microsoft<!-- --><\/a> in the past.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Microsoft <!-- --><a target=\"_self\" href=\"https:\/\/www.bbc.co.uk\/news\/technology-58719674\" class=\"sc-c9299ecf-0 beIoQm\">had a bid rejected<!-- --><\/a> in 2020 when the previous Tump administration explored a TikTok ban which never happened.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">YouTuber Jimmy Donaldson, or MrBeast to his millions of fans, has also said he&#8217;s been contacted by a number of different groups trying to get him to be the face of a new bid.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">But whoever ends up being picked by the White House to go forward with a bid will still have to get over the same huge hurdle: how do you buy a company that&#8217;s not for sale?<!-- --><\/p>\n<\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.com\/news\/articles\/c62gj52qjjlo\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imran Rahman-Jones Technology reporter Getty Images The list of would-be buyers for TikTok in the US &#8211; both rumoured and confirmed &#8211; has grown longer as the deadline for deciding its future looms. The social media giant faces being shut down in the US unless it sells to an American company by 5 April. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[5674,1821,1744,2799,9386,2204,4735,806],"class_list":["post-26339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-buyers","tag-circle","tag-deadline","tag-looms","tag-rumours","tag-sale","tag-swirl","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/26339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/comments?post=26339"}],"version-history":[{"count":1,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/26339\/revisions"}],"predecessor-version":[{"id":26341,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/26339\/revisions\/26341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media\/26340"}],"wp:attachment":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media?parent=26339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/categories?post=26339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/tags?post=26339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}