{"id":24413,"date":"2025-03-05T23:31:53","date_gmt":"2025-03-05T23:31:53","guid":{"rendered":"https:\/\/news.godj.com\/news\/im-using-tiktok-to-recruit-women-into-construction\/"},"modified":"2025-03-05T23:31:54","modified_gmt":"2025-03-05T23:31:54","slug":"im-using-tiktok-to-recruit-women-into-construction","status":"publish","type":"post","link":"https:\/\/news.godj.com\/news\/im-using-tiktok-to-recruit-women-into-construction\/","title":{"rendered":"I&#8217;m using TikTok to recruit women into construction"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\" id=\"\">\n<div xmlns:default=\"http:\/\/www.w3.org\/2000\/svg\" data-component=\"byline-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<div data-testid=\"byline-new\" class=\"sc-b42e7a8f-0 haItSe\">\n<div data-testid=\"byline-new-contributors\" class=\"sc-b42e7a8f-12 fcCDwR\">\n<div class=\"sc-b42e7a8f-5 evAEAB\">\n<div><span class=\"sc-b42e7a8f-7 kItaYD\">Ashleigh Keenan-Bryce<\/span><\/p>\n<p><span>BBC Scotland News<!-- --><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<figure>\n<div data-component=\"image-block\" class=\"sc-18fde0d6-0 ejjhCR\">\n<div data-testid=\"hero-image\" class=\"sc-a34861b-1 jxzoZC\"><img decoding=\"async\" sizes=\"(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/6f9c\/live\/ae735a10-e30d-11ef-a470-4fd3f77f90af.jpg.webp 240w,https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/6f9c\/live\/ae735a10-e30d-11ef-a470-4fd3f77f90af.jpg.webp 320w,https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/6f9c\/live\/ae735a10-e30d-11ef-a470-4fd3f77f90af.jpg.webp 480w,https:\/\/ichef.bbci.co.uk\/news\/640\/cpsprodpb\/6f9c\/live\/ae735a10-e30d-11ef-a470-4fd3f77f90af.jpg.webp 640w,https:\/\/ichef.bbci.co.uk\/news\/800\/cpsprodpb\/6f9c\/live\/ae735a10-e30d-11ef-a470-4fd3f77f90af.jpg.webp 800w,https:\/\/ichef.bbci.co.uk\/news\/1024\/cpsprodpb\/6f9c\/live\/ae735a10-e30d-11ef-a470-4fd3f77f90af.jpg.webp 1024w,https:\/\/ichef.bbci.co.uk\/news\/1536\/cpsprodpb\/6f9c\/live\/ae735a10-e30d-11ef-a470-4fd3f77f90af.jpg.webp 1536w\" src=\"https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/6f9c\/live\/ae735a10-e30d-11ef-a470-4fd3f77f90af.jpg.webp\" loading=\"eager\" alt=\"Glasgow Kelvin College Tracy Burns - a woman with shoulder length hair wearing a black polo shirt looks smiling into the camera. She is standing at a wooden work bench with tools on it with other construction tools and wood on the wall behind her\" class=\"sc-a34861b-0 efFcac\"\/><span class=\"sc-a34861b-2 hesJxn\">Glasgow Kelvin College<\/span><\/div>\n<\/div>\n<p><figcaption class=\"sc-8353772e-0 iUqqeb\">Lecturer Tracy Burns said she saw a need for the course based on her experience in the industry<!-- --><\/figcaption><\/p>\n<\/figure>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">For college lecturer Tracy Burns, the upcoming academic year will be her first teaching a women in construction course to a class of students recruited via TikTok.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Tracy has lobbied for years for a women-focused course at Glasgow Kelvin College &#8211; a way to allow her to bring together 30 years of construction industry experience with 17 years in teaching.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Once the course was given the green light the details were shared on TikTok, where more than 150,000 potential students and those already in the industry praised the scheme.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;It&#8217;s been a long road to get here but it&#8217;s been exciting,&#8221; she says.<!-- --><\/p>\n<\/div>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;I remember being the only female within my course at college and being in that male-dominated world and if you&#8217;ve got the right support round about you then it&#8217;s certainly easier.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;I&#8217;m hoping that I can provide the support and obviously the experience, and getting more females confident enough that they can come in and get a career in construction because it&#8217;s a great career for anybody. <!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;It shouldn&#8217;t be shut off to females just because they think it&#8217;s only for guys.&#8221;<!-- --><\/p>\n<\/div>\n<div data-component=\"social-block\" class=\"sc-18fde0d6-0 jVHuOl\">\n<div class=\"sc-188a5e30-1 gfmZbm\">\n<h4 class=\"sc-188a5e30-2 fsmjcc\">Allow <!-- -->TikTok<!-- --> content?<!-- --><\/h4>\n<div class=\"sc-188a5e30-3 ekCqxk\">This article contains content provided by <!-- -->TikTok<!-- -->. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. You may want to read\u00a0<!-- -->\u00a0and\u00a0<!-- -->\u00a0before accepting. To view this content choose\u00a0<!-- --><b>\u2018accept and continue\u2019<\/b>.<!-- --><\/div>\n<p><button type=\"button\" aria-label=\"Accept and continue\" class=\"sc-48d6da7e-2 sc-48d6da7e-4 hsIsEs eCCuoj\"><span data-testid=\"button-text\" aria-hidden=\"false\" class=\"sc-48d6da7e-1 eihkAj\">Accept and continue<\/span><\/button><\/p>\n<\/div>\n<\/div>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Throughout the course, Tracy will share her industry experience with students, with the aim of developing the relevant skills to be successful in the industry.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Students will learn the basics of joinery, roofing, painting and decorating and brickwork.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">The course has no entry requirements or age restrictions, allowing women to explore a new career path they may have previously discounted.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Tracy says construction was a career she never considered when she left school because &#8220;like now, it seemed very male dominated&#8221;.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">But her experience working in the industry has shown her how much support exists for women.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;I think the majority of men are really supportive of females within the working environment in construction and I think a lot of companies see the value of having a diverse workforce as well,&#8221; she says.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Supporters on social media also praised the creation of the course and the benefits it offered to the industry.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">The scheme has been widely welcomed, with one industry figure writing on social media &#8220;I&#8217;m a site manager in Dundee and Fife and I&#8217;m buzzing that girls are getting this opportunity.&#8221;<!-- --><\/p>\n<\/div>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Tracy saw a need to create a course specifically for women based on her own experience of working in the industry.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;I knew there was a need,&#8221; she says.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;Even within my social circle, the amount of females that I know that are desperate to learn and want DIY skills or say &#8216;you know, I wish I could have done that when I was younger&#8217; so I knew there was a demand there.&#8221;<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Social media supporters echoed the demand, with some requesting that the college run an evening class to help women who just want more confidence doing DIY projects themselves.<!-- --><\/p>\n<\/div>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">Although the pre-apprenticeship course offers no official placement for students, many employers have already contacted the college to offer real-world experience.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;Over the past few years it&#8217;s getting better and companies are actively recruiting females within their workforce, opening up the sector to a whole different section of the population,&#8221; Tracy says.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fezwLZ\">&#8220;There&#8217;s a diverse range of career opportunities, and many construction companies provide a supportive environment for women to thrive in the sector, with mentoring, safe working environments and networks.&#8221;<!-- --><\/p>\n<\/div>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.com\/news\/articles\/cz0lgv88pgno\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ashleigh Keenan-Bryce BBC Scotland News Glasgow Kelvin College Lecturer Tracy Burns said she saw a need for the course based on her experience in the industry For college lecturer Tracy Burns, the upcoming academic year will be her first teaching a women in construction course to a class of students recruited via TikTok. Tracy has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[305,8932,806,838],"class_list":["post-24413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scotland","tag-construction","tag-recruit","tag-tiktok","tag-women"],"_links":{"self":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/24413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/comments?post=24413"}],"version-history":[{"count":1,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/24413\/revisions"}],"predecessor-version":[{"id":24415,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/24413\/revisions\/24415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media\/24414"}],"wp:attachment":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media?parent=24413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/categories?post=24413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/tags?post=24413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}