{"id":22217,"date":"2025-02-01T08:47:52","date_gmt":"2025-02-01T08:47:52","guid":{"rendered":"https:\/\/news.godj.com\/news\/malvern-record-shop-named-among-best-in-world\/"},"modified":"2025-02-01T08:47:52","modified_gmt":"2025-02-01T08:47:52","slug":"malvern-record-shop-named-among-best-in-world","status":"publish","type":"post","link":"https:\/\/news.godj.com\/news\/malvern-record-shop-named-among-best-in-world\/","title":{"rendered":"Malvern record shop named among best in world"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<div data-component=\"byline-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<div data-testid=\"byline-new\" class=\"sc-b42e7a8f-0 haItSe\">\n<div data-testid=\"byline-new-contributors\" class=\"sc-b42e7a8f-12 hzPpvx\">\n<div class=\"sc-b42e7a8f-5 evAEAB\">\n<div><span class=\"sc-b42e7a8f-7 khDNZq\">Gavin Kermack<\/span><\/p>\n<p><span>BBC News, West Midlands<!-- --><\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"sc-b42e7a8f-5 evAEAB\">\n<div><span class=\"sc-b42e7a8f-7 khDNZq\">Tom Edwards<\/span><\/p>\n<p><span>BBC Hereford &amp; Worcester<!-- --><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<figure>\n<div data-component=\"image-block\" class=\"sc-18fde0d6-0 ejjhCR\">\n<div data-testid=\"hero-image\" class=\"sc-a34861b-1 jxzoZC\"><img decoding=\"async\" sizes=\"(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/5171\/live\/840fea90-dff2-11ef-a319-fb4e7360c4ec.jpg.webp 240w,https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/5171\/live\/840fea90-dff2-11ef-a319-fb4e7360c4ec.jpg.webp 320w,https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/5171\/live\/840fea90-dff2-11ef-a319-fb4e7360c4ec.jpg.webp 480w,https:\/\/ichef.bbci.co.uk\/news\/640\/cpsprodpb\/5171\/live\/840fea90-dff2-11ef-a319-fb4e7360c4ec.jpg.webp 640w,https:\/\/ichef.bbci.co.uk\/news\/800\/cpsprodpb\/5171\/live\/840fea90-dff2-11ef-a319-fb4e7360c4ec.jpg.webp 800w,https:\/\/ichef.bbci.co.uk\/news\/1024\/cpsprodpb\/5171\/live\/840fea90-dff2-11ef-a319-fb4e7360c4ec.jpg.webp 1024w,https:\/\/ichef.bbci.co.uk\/news\/1536\/cpsprodpb\/5171\/live\/840fea90-dff2-11ef-a319-fb4e7360c4ec.jpg.webp 1536w\" src=\"https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/5171\/live\/840fea90-dff2-11ef-a319-fb4e7360c4ec.jpg.webp\" alt=\"BBC A man with a shaved head and a grey beard stands in a shop holding a vinyl record in its sleeve. There are other vinyl records mounted on the wall behind.\" class=\"sc-a34861b-0 efFcac\"\/><span class=\"sc-a34861b-2 fxQYxK\">BBC<\/span><\/div>\n<\/div>\n<p><figcaption class=\"sc-8353772e-0 cvNhQw\">Chris Heard opened Carnival Records in 2012<!-- --><\/figcaption><\/p>\n<\/figure>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Chris Heard launched Carnival Records, selling new and used vinyl, in 2012 &#8211; at a time when many record stores were closing as they struggled to compete against digital music and streaming services.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">But it was a gamble that paid off &#8211; with the shop having been <!-- --><a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/e1dc941f-b366-4199-a03f-f6bf2e1b77bb\" class=\"sc-c9299ecf-0 bZUiKB\">named among the best in the world<!-- --><\/a>.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The Financial Times listed the store in Malvern, Worcestershire, alongside counterparts in London, New York, Paris, Barcelona,  Sydney, Copenhagen and Lisbon.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Mr Heard put his success down to passion: &#8220;Records is our business, and it&#8217;s what we love.&#8221;<!-- --><\/p>\n<\/div>\n<p><figcaption class=\"sc-8353772e-0 cvNhQw\">Listen on BBC Sounds: Malvern record store on list of best in world<!-- --><\/figcaption><\/p>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">The shop, found in an alleyway off Church Street, opposite Great Malvern Priory, sells a mix of new and second-hand records, as well as cassette tapes &#8211; which Mr Heard said &#8220;amazingly have become a thing again&#8221;.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Mr Heard admitted it was a risky decision to launch a bricks-and-mortar store selling physical records in an age of online sales and digital entertainment.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">But he thinks his shop offers something people have missed.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">&#8220;It&#8217;s about that sensory experience,&#8221; he explained. &#8220;Unlike online, where you will go and click on an item and buy it and then it&#8217;ll tell you what you might also like, here you&#8217;re suddenly confronted with a few thousand records.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">&#8220;We&#8217;ve probably got 200 to 300 regular customers who will be in every few weeks.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">&#8220;Older generations who remember record shopping in the 70s and 80s, even into the 90s, when you would spend perhaps half an hour on a Saturday morning browsing for records. It was a weekend thing, and we are seeing that again with the younger generation.&#8221;<!-- --><\/p>\n<\/div>\n<figure>\n<div data-component=\"image-block\" class=\"sc-18fde0d6-0 jFCfG\">\n<div data-testid=\"image\" class=\"sc-a34861b-1 jxzoZC\"><img decoding=\"async\" src=\"https:\/\/www.bbc.com\/bbcx\/grey-placeholder.png\" class=\"sc-a34861b-0 cOpVbP hide-when-no-script\"\/><img decoding=\"async\" sizes=\"(min-width: 1280px) 50vw, (min-width: 1008px) 66vw, 96vw\" srcset=\"https:\/\/ichef.bbci.co.uk\/news\/240\/cpsprodpb\/36f2\/live\/aa4350c0-dff3-11ef-b989-9b0a61de45dd.jpg.webp 240w,https:\/\/ichef.bbci.co.uk\/news\/320\/cpsprodpb\/36f2\/live\/aa4350c0-dff3-11ef-b989-9b0a61de45dd.jpg.webp 320w,https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/36f2\/live\/aa4350c0-dff3-11ef-b989-9b0a61de45dd.jpg.webp 480w,https:\/\/ichef.bbci.co.uk\/news\/640\/cpsprodpb\/36f2\/live\/aa4350c0-dff3-11ef-b989-9b0a61de45dd.jpg.webp 640w,https:\/\/ichef.bbci.co.uk\/news\/800\/cpsprodpb\/36f2\/live\/aa4350c0-dff3-11ef-b989-9b0a61de45dd.jpg.webp 800w,https:\/\/ichef.bbci.co.uk\/news\/1024\/cpsprodpb\/36f2\/live\/aa4350c0-dff3-11ef-b989-9b0a61de45dd.jpg.webp 1024w,https:\/\/ichef.bbci.co.uk\/news\/1536\/cpsprodpb\/36f2\/live\/aa4350c0-dff3-11ef-b989-9b0a61de45dd.jpg.webp 1536w\" src=\"https:\/\/ichef.bbci.co.uk\/news\/480\/cpsprodpb\/36f2\/live\/aa4350c0-dff3-11ef-b989-9b0a61de45dd.jpg.webp\" alt=\"A large number of vinyl records in their sleeves are on shelves and in drawers in a record shop.\" class=\"sc-a34861b-0 efFcac\"\/><\/div>\n<\/div>\n<p><figcaption class=\"sc-8353772e-0 cvNhQw\">The shop sells new and secondhand vinyl, as well as cassettes<!-- --><\/figcaption><\/p>\n<\/figure>\n<div data-component=\"text-block\" class=\"sc-18fde0d6-0 dlWCEZ\">\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">Mr Heard said it was &#8220;fantastic&#8221; to be recognised in an international publication.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">&#8220;Those [other] shops in the article, they&#8217;re in some of the big cities \u2013 like London, New York and Paris,&#8221; he said.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">&#8220;It&#8217;s obviously gratifying.<!-- --><\/p>\n<p class=\"sc-eb7bd5f6-0 fYAfXe\">&#8220;But we&#8217;ve always just been here, doing what we do, in this back street in Malvern.&#8221;<!-- --><\/p>\n<\/div>\n<p><!--$!--><!--\/$--><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.bbc.com\/news\/articles\/c5ye2kr79zgo\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gavin Kermack BBC News, West Midlands Tom Edwards BBC Hereford &amp; Worcester BBC Chris Heard opened Carnival Records in 2012 Chris Heard launched Carnival Records, selling new and used vinyl, in 2012 &#8211; at a time when many record stores were closing as they struggled to compete against digital music and streaming services. But it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[4939,8327,1110,1061,638,510],"class_list":["post-22217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-england","tag-among","tag-malvern","tag-named","tag-record","tag-shop","tag-world"],"_links":{"self":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/22217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/comments?post=22217"}],"version-history":[{"count":1,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/22217\/revisions"}],"predecessor-version":[{"id":22219,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/22217\/revisions\/22219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media\/22218"}],"wp:attachment":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media?parent=22217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/categories?post=22217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/tags?post=22217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}