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The boss of US computer chip giant Nvidia has unveiled the firm’s next-generation of gaming chips, known as the RTX 50-series.<\/p>\n
The announcement was part of Jensen Huang’s keynote address at CES, an annual technology show in Las Vegas.<\/p>\n
The new family of chips will use Nvidia’s Blackwell artificial intelligence (AI) technology to create movie-quality images, he told a packed arena.<\/p>\n
The chips will range in price from $549 (\u00a3438) to $1,999, and are twice as fast as their predecessors, he added.<\/p>\n<\/div>\n
Mr Huang carried out a real-time demonstration that showed off highly detailed graphics featuring an array of textures and manoeuvres.<\/p>\n
“It was awesome that they can do this in real time,” said Gary Yang, a graduate student in robotics at the California Institute of Technology.<\/p>\n
“Previously we’d think of these graphics as pre-rendered.”<\/p>\n
The new chips will start making their way to consumers starting in late January.<\/p>\n
“I thought it was incredible,” said Scott Epstein of technology start-up Agenovate AI. “They are continuing to innovate.”<\/p>\n
Mr Yang and Mr Epstein were among thousands of people who watched the speech both in person and virtually on the eve of the official opening of CES.<\/p>\n
The convention is expected to draw more than 150,000 attendees and over 4,500 exhibitors over the next week.<\/p>\n
Nvidia’s shares touched a new record high on Monday in the run-up to Mr Huang’s highly anticipated address.<\/p>\n
He spent the first part of his speech talking about the company’s history.<\/p>\n
Founded in 1993, Nvidia was originally known for making the type of computer chips that process graphics, particularly for computer games.<\/p>\n
Thirty-one years later, Nvidia now stands at the forefront of the development of chips that power AI, with a market value of more than $3tn.<\/p>\n
However, Nvidia still faces some significant challenges, including from regulators around the world who have raised concerns about its growing dominance of the AI chip market.<\/p>\n
Last year, the company said it had been contacted by watchdogs in the US, UK, European Union, South Korea, and China.<\/p>\n<\/div>\n