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Kelley Heyer<\/span><\/div>\n<\/div>\nThe creator of the TikTok Apple dance says people who’ve trolled a woman who gatecrashed her big moment at a Charli XCX gig aren’t embodying the spirit of “brat summer”.<\/p>\n Kelley Heyer was invited by the singer to appear on Apple Cam at the New York leg of her Sweat tour – where a fan is shown performing the dance on big screens.<\/p>\n But a fellow concert-goer who shimmied into the shot has been targeted by a string of negative comments online about her behaviour and appearance after Kelley posted a video of the moment.<\/p>\n “I feel really bad for her because she’s being treated really unfairly by the internet.” Kelley tells BBC Newsbeat.<\/p>\n<\/div>\n “I didn\u2019t want to be someone who tears down this girl for something that was a mistake,” Kelley says, adding she feels “responsible for giving exposure”.<\/p>\n Named after Charli XCX\u2019s album, brat has been a cultural phenomenon, inspiring millions of posts including dance videos with arms going up, down and side to side in sync to the lyrics of Apple.<\/p>\n The other woman contacted Kelley and apologised, but there’s no hard feelings. <\/p>\n “She and I are cool, and everyone else wants to be a hater,” says Kelley.<\/p>\n “Tearing other women down [and] being fatphobic, that\u2019s not brat.”<\/p>\n She thinks a lot of the hate comes from “people outside of the community who didn\u2019t participate in brat summer being mean”.<\/p>\n “Brat is community and you support your community.”<\/p>\n<\/div>\n The song has so far been streamed over 172 million times on Spotify and peaked at number eight in the Official UK Singles Chart.<\/p>\n Much of its success has been attributed to the viral dance moves created by Kelley, who fittingly lives in the Big Apple.<\/p>\n She reveals the dance was inspired by what she felt was a lack of appreciation initially for Apple.<\/p>\n “Maybe people were kind of sleeping on it.”<\/p>\n Kelley, who is an actor, started using TikTok during the Covid pandemic but had never made a dance before.<\/p>\n “I thought wouldn’t it be so funny if I made my first ever one to this unappreciated Charli XCX song.”<\/p>\n<\/div>\n Kelley wonders if she deserves at least some credit for Apple\u2019s wider success.<\/p>\n “I’m hesitant to say that because ultimately, I wouldn’t even have the dance if Charli wasn’t such a phenomenal artist and performer.<\/p>\n “So I do take some credit, but I also want to be humble and acknowledge that it is still Charli’s song and her amazing music.”<\/p>\n She\u2019s been surprised at the length of the trend\u2019s success.<\/p>\n “Every time I thought the dance couldn’t reach another peak, it got another wave of virality.<\/p>\n “Trends do die off eventually. This one will taper and die off eventually, but all summer just kept going. And I was just so awed by that.”<\/p>\n<\/div>\n Despite the massive success of the moves, she does have some regrets around the commercial side of things, having made the dance for free.<\/p>\n “When I see people who use TikTok do the dance, that’s fine and wonderful.<\/p>\n “But sometimes I see large brands or huge creators and they use the dance and don’t credit me or shout me out any kind of way.<\/p>\n “And that sort of bums me out a little bit.<\/p>\n “That could have been a really good opportunity, really good exposure for me,” she says.<\/p>\n<\/div>\nCredit for Apple\u2019s success?<\/h2>\n<\/p>\n
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Getty Images<\/span><\/div>\n<\/div>\nAllow TikTok content?<\/h4>\n