{"id":11268,"date":"2024-09-14T19:02:31","date_gmt":"2024-09-14T19:02:31","guid":{"rendered":"https:\/\/news.godj.com\/news\/fashion-brands-design-waist-up-clothing-for-video-calls\/"},"modified":"2024-09-14T19:02:31","modified_gmt":"2024-09-14T19:02:31","slug":"fashion-brands-design-waist-up-clothing-for-video-calls","status":"publish","type":"post","link":"https:\/\/news.godj.com\/news\/fashion-brands-design-waist-up-clothing-for-video-calls\/","title":{"rendered":"Fashion brands design ‘waist-up’ clothing for video calls"},"content":{"rendered":"


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“The tunic tops and roll necks, with the brand’s famous triangle logo blown up and placed directly below the neckline, will certainly catch the eye of your fellow Zoomers,” Jane McFarland, fashion director at The Sunday Times, said of the collection.<\/p>\n

“This year has been all about ‘waist-up dressing’. Having spent a lot of time on video conference calls, the top half of our outfit has become significantly more important than our bottom half.”<\/p>\n

Luxury fashion sales worldwide are forecast to fall by around 35% this year, due to shops closing and lockdown, analysis by the Boston Consulting Group suggested.<\/p>\n

Clothing sales in the UK plummeted by 34% in March<\/a>, figures from the Office for National Statistics (ONS) show, as the industry struggles to attract customers.<\/p>\n

But fashion is reflecting history and the economy through these clothing trends, said Lynne Coleman, textile expert.<\/p>\n

“Designers are thinking about how we are living our lives. That’s why you see logos appearing in places you haven’t seen before,” she added. <\/p>\n

“We’ve been stuck inside for so long now and we want to express ourselves.”<\/p>\n<\/div>\n


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“The tunic tops and roll necks, with the brand’s famous triangle logo blown up and placed directly below the neckline, will certainly catch the eye of your fellow Zoomers,” Jane McFarland, fashion director at The Sunday Times, said of the collection. “This year has been all about ‘waist-up dressing’. Having spent a lot of time […]<\/p>\n","protected":false},"author":1,"featured_media":11269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[5337,362,3261,2333,1153,1264,5338],"class_list":["post-11268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-connected-world","tag-brands","tag-calls","tag-clothing","tag-design","tag-fashion","tag-video","tag-waistup"],"_links":{"self":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/11268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/comments?post=11268"}],"version-history":[{"count":1,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/11268\/revisions"}],"predecessor-version":[{"id":11270,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/posts\/11268\/revisions\/11270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media\/11269"}],"wp:attachment":[{"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/media?parent=11268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/categories?post=11268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.godj.com\/news\/wp-json\/wp\/v2\/tags?post=11268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}