Two men and a woman were killed when a car crashed into pedestrians visiting a popular seaside town, police say.

The crash involving an Audi happened at Alma Street near Beaumaris Pier on Anglesey on Wednesday afternoon.

Police said “despite the best efforts of all involved” a male and female pedestrian along with a male driver were pronounced dead at the scene.

“The driver of the Audi was aged in his 80s and was local to the north Wales area. The male and female pedestrians were aged in their 60s and were not local to the north Wales area,” North Wales Police said.

Llinos Medi, Ynys Môn MP, said news of the crash “has shaken the isle of Anglesey”.

“Individuals have seen things that will take time to cope with,” she said.

Ms Medi said Beaumaris is a town “that tourists flock to” in the summer holidays.

David Evans, the mayor of Beaumaris, said the town is “extremely busy” during the summer, and that yesterday “was not any different”.

“This is a small but close-knit community.

“This is such heart breaking news for us all.”

He said he’d “never seen so many emergency service vehicles in Beaumaris”.

A witness told the PA news agency she saw “a car hitting a pedestrian and then hitting a house”.

“It was just awful, the ambulance took ages to get here and when the police and the vehicles eventually came… there was nothing they could do once they got here,” she said.

“Everybody really rallied around, diverting the traffic and trying their best to give the people dignity, but it was pretty horrific.”

Another witness described the scene on Alma Street minutes after the incident which claimed three lives.

Gareth Williams, who lives in Beaumaris, was working on the nearby pier when the crash happened.

“Someone called me to say that something had happened,” he said.

“When I arrived I saw two bodies with people administering CPR to them. I must have arrived some five minutes after the accident.

“One of the patients was on the floor and the other was round the corner. There were three people giving CPR, taking it in turns to try and help.”

Mr Williams said he couldn’t see into the car involved because the airbags were blocking his view.

“There was oil everywhere, and water on the road,” he said.

“About five minutes after I arrived the car ambulance arrived and then the police were on the scene.”

He added: “The paramedics were doing their best for about 20 minutes to save the people.”

Reverend Lesley Rendle told BBC Radio Wales Breakfast there is a “overwhelming feeling of sadness across the town.”

“People have been checking on neighbours and making sure that their friends are OK,” he said.

Police said officers, along with fire, ambulance and air ambulance crews attended.

The Welsh Ambulance Service said it was called to the scene shortly before 14:45 BST on Wednesday.

All police cordons have now been removed from the scene on Alma Street near Beaumaris Pier.

Beaumaris is a popular holiday destination located on the east of the island of Anglesey, with many tourists visiting the Unesco-listed Beaumaris Castle or nearby Puffin Island.

North Wales Police said it wants to speak to witnesses, and anyone with dashcam footage.