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The models that turned Instagram into their DIY catwalk

July 27, 2024
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“I had some brands send me [their] clothes to shoot. I set up a backdrop in my living room, steamed the clothes, and set up a self-timer on my camera to capture content, and then sent the images for them to use.

“This was challenging, but I had to adapt. As time went on, modelling shoots began to start happening again, but with limited people on set.”

She admits, however, that her earnings did take a hit. “There were months where the pay checks slowed down tremendously.”

As a result she says she was grateful to have her own online fashion brand, Naked Species, to bring in a steady income.

With less work for fashion magazines, Corrigan focused more on Instagram collaborations with brands, posting selfie photos of her wearing their clothes on the social media platform.

“Now more than ever, you can see that models are capitalising on brand collaborations and social media deals. Many of my model friends and I are constantly posting pictures and videos of our everyday life to attract brands and influence our followers.

“This is a great way to make extra money while things have drastically changed for our industry.”



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Tags: catwalkDIYInstagrammodelsturned

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