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UK firms to be protected from cheap imports

June 25, 2025
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The government is to unveil a new plan for trade aimed at boosting exports and protecting UK firms at a time of growing uncertainty for businesses following the introduction of US tariffs.

It aims to remove obstacles for UK businesses selling abroad while also bolstering the country’s trade defences to avoid the threat of cheap imports undercutting domestic companies.

Some sectors are concerned that cars and steel originally destined for US markets will be diverted onto UK shores, as President Donald Trump’s tariffs make it significantly more expensive to sell in America.

But Business Secretary Jonathan Reynolds said the UK’s plan would “ensure British businesses are protected from harm”.

The plan will be announced during the annual British Chambers of Commerce (BCC) conference in London on Thursday.

A unilateral trade strategy could be difficult to achieve – it is a game of international give and take and the plan is more about sharpening offence and defence.

One offence strategy outlined is that there will be more government financial backing for exporters, and help understanding complex trade rules.

But the key part for many is defence, in particular for industries such as steel and cars.

Unlike the EU, the UK has not imposed high tariffs on Chinese-made electric vehicles and current safeguards against cheap steel imports are due to expire in 2026.

An influx of Chinese made cars would make it difficult for UK sellers to compete.

At the conference, the government is expected to announce increased focus on boosting the UK’s export of services, and point to recent successes in signing a free trade agreement with India after years of wrangling.

It will also point to closer trading ties with the EU and being the first country to secure better terms with the Trump White House on tariffs. At the start of his second time as president, Trump announced a series of import taxes on goods from other countries, arguing they will boost American manufacturing and protect jobs. He argues that America has been taken advantage of by “cheaters” and “pillaged” by foreigners.

However, Andrew Opie of the British Retail Consortium, which represents retailers, said that though the UK’s trade deals were good, the bigger win for consumers would be “swift action” by the chancellor on abuse of the “de minimis” rule, which allow low-value packages to enter the UK tax-free.

Use of such rules has surged in the past decade. Intended for consumers buying goods for personal use from abroad, some businesses have used it to avoid paying tax on their goods.

There has been criticism they have given overseas firms such as Shein and Temu an unfair advantage over British businesses.

Mr Opie said “the limited checks and balances on such goods entering the country put consumers at risk from products that do not meet the UK’s high standards, and retailers at risk from competition by those who would sell such goods”.

The trade plan comes after the government unveiled its 10-year industrial strategy, which included a blueprint of lowering energy costs for thousands of businesses by exempting them from some green energy taxes.

Ministers hope that after dropping a tax bombshell on business last autumn- leading to higher costs including employer National Insurance contributions- firms see this summer of strategies as proof that the government is on their side.



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