The UK has struggled with weak productivity growth for more than a decade, and economists say wider adoption of robotics will be essential if businesses are to become more efficient.
In its 2026 report SME Technology Adoption in the United Kingdom, the Organisation for Economic Co-operation and Development (OECD) said technologies like robotics would be key to improving productivity.
According to the OECD, Britain’s low adoption of robotics is “surprising” given its manufacturing heritage, noting that while UK firms have embraced mature digital technologies, they lag behind in robotics and automation.
That presents an opportunity for companies such as Geek+. The UK has one of Europe’s largest e-commerce and logistics sectors, but many warehouses are still in the early stages of automation.
Britain has already become Geek+’s biggest European market, with UK partner MotionTech deploying more than 2,000 robots across 10 warehouse sites.
“Customers want fast deployable solutions,” says Barry Pemberton, Account Director at MotionTech. “They want high volume, high storage, fast picking… ultimately on a smaller footprint with a reduced headcount.”
“We seem to have a very big shortage of labour in the UK at the moment. These technologies are really important to keep businesses thriving and meet demand.”
The Trades Union Congress (TUC), which represents almost 6 million UK workers, says robotics should be used to raise productivity and improve jobs, rather than simply cut labour costs.
In its response to the government’s consultation on a new AI and innovation strategy, it urged ministers to ensure workers are involved in decisions about automation and that employers invest in retraining.
“Working with technologists, workers and unions can help steer the UK’s research and innovation towards workers’ priorities for automation… avoiding job-cutting, low-productivity automation,” the TUC said in its report.
